The highest paid social media influencers earn their title because they have the crowd, and the influence over said crowd; meaning that they have the leverage which brands need to promote their products. Just imagine; big corporations needing you, and not the other way round.
Social Media platforms differ in what they offer; Facebook is great to connect with friends, Twitter is great for spreading news, while Instagram is great for posting pictures. Celebrities love to post pictures; many of them are only celebrities because of how they look.
Instagram is therefore a great place for celebrities to connect with their fans, and to give them something to talk about. Instagram is all about buzz, and buzz is money. Below are the celebrities that have been able to turn their massive followership into money.
Highest Paid Social Media Influencers: Instagram
1 Cristiano Ronaldo
2 Kylie Jenner
3 Leo Messi
4 Selena Gomez
5 Dwayne Johnson
6 Kim Kardashian
7 Ariana Grande
8 Beyonce Knowles
9 Khloe Kardashian
10 Kendall Jenner
11 Justin Bieber
11 Taylor Swift
13 Jennifer Lopez
14 Virat Kohli
15 Nicki Minaj
16 Kourtney Kardashian
17 Neymar da Silva
18 Miley Cyrus
19 Katy Perry
20 Kevin Hart
1. Cristiano Ronaldo
Industry: Sports
Estimated Cost Per Post - $880,259
Number of Followers: 400 Million
Christiano Ronaldo is arguably the greatest footballer of all time no wonder he is top on our list as the highest Paid Social media influencers. He has the kind of influence and clout that is uncommon for footballers; he is at the very top of the game. Christiano Ronaldo has set standards which may not be broken in this generation; he is like the Michael Jordan of football.
Therefore, it comes as no surprise that brands all over the world dream of a chance to collaborate with Ronaldo. He has about 400 million followers on instagram; that is like having his own virtual country. When he posts to Ronaldoland it generates about $880,259 for him, and much more for the sponsoring brand.
2. Kylie Jenner
Industry: Cosmetics
Estimated Minimum Price Per Post - $673,528
Number of Followers: 465 Million
Kylie Jenner is one of the Kardashians; she belongs to arguably the most famous family in the world. She makes number two on our list as the highest Paid social media influencers because she earned it. Kylie has carved out a niche for herself in the cosmetics industry. She is the owner of the beauty brand, Kylie Cosmetics, and means that most of her social media posts are to promote her brand.
However, for around $600.000 per post, she does endorsements for brands, especially related to fashion.
3. Leonel Messi
Industry: Sports
Estimated Minimum Price Per Post - $651,957
Number of Instagram Followers: 307 million.
Lionel Messi is number four on our list as the highest paid social media influencers. Messi is arguably the best footballer the world has ever seen. The only person to rival him is Christiano Ronaldo mentioned above. Anybody who knows football knows Lionel Messi; and an introduction here would be an insult to his person.
Having performed great feats with Argentina and Barcelona, he has become a fans favorite; giving him about 307 million followers on instagram.
He has done promotional work with top brands like Lay’s, Nike, and Pepsi.4. Selena Gomez
Industry: Music, Acting
Estimated Minimum Price Per Post – $636,320
Number of Followers: 272 Million
Selena Gomez is an American singer and actress who has a massive fan following worldwide. Her acting is usually entertainment for the youngsters; which explains why she is followed by so many young people on Instagram.
Another interesting fact is that her posts get a lot of engagement; people like and comment on everything that she posts.
She endorses lifestyle and fashion products; she is one of the most highly sought after influencers in this category.
5. Dwayne Johnson
Industry: Sports, Entertainment
Estimated Minimum Price Per Post – $628,429
Number of Followers: 278 Million
Dwayne Johnson got the name “The Rock,” during his days in the World Wrestling Federation. If he was a rock then, he is certainly a mountain today. Dwayne Johnson is currently the biggest start in Hollywood; he is the highest earning actor. He is smart and articulate; and built like a god.
Health and fitness brands are falling over themselves to get endorsement from him; he earns about $628,429 with every instagram post.
6. Kim Kardashian
Industry: Entertainment, Fashion
Estimated Minimum Price Per Post – $619,846
Number of Followers: 282 Million
Kim Kardashian may not have a Grammy or an Oscar, but she certainly knows how to leverage her fame. She rose to fame on the back of a reality show based on her family, married rapper Kanye West, and built a cosmetics and fashion empire.
She is one of the Queens of instagram; there is no denying her beauty, which is one of her selling points. She endorses wellness, fashion, and cosmetics brands.
7. Ariana Grande
Industry: Entertainment, Fashion
Estimated Minimum Price Per Post -$619,030
Number of Followers: 289 Million
Number seven on the list of the highest paid social media influencers, particularly on Instagram is Ariana Grande. Ariana started as a child actress and singer. She rose to fame, and has done well to leverage on that fame in order to build an empire. Ariana has registered several award-winning hits, and has built a sizable followership on social media.
She has around 165 million on instagram, and when she mentions a brand, people Look It Up!
8. Beyonce Knowles
Industry: Entertainment, Fashion
Estimated Minimum Price Per Post – $510,900
Number of Followers: 239 Million
Beyonce Knowles is the biggest female singing sensation in the world right now. This is The Queen of music; someone who has built an empire by doing what she loves. Queen B has sold over 100 million records worldwide.
She has a complete balance in life; lately, she has somewhat taken a backseat so as to take care of her kids.
9. Khloe Kardashian
Industry: Entertainment, Fashion
Estimated Minimum Price Per Post – $484,589
Number of Followers: 218 Million
Khloe Kardashian is another member of the Kardashian clan. Koko was an on-air personality before she rose to fame with her family as they showed themselves gallivanting around.
Khloe Kardashian co-founded an apparel brand called Good American and she is an Executive producer of her show Revenge Body; she is very active on social media.
She posts fashion, fragrances, and other products. Khloe has proven herself to earn the ninth position on the list of the highest paid social media influencers.
10. Kendall Jenner
Industry: Fashion
Estimated Minimum Price Per Post – $473,001
Number of Followers: 217 Million
Kendall Jenner is another one of the Kardashians; no further introduction necessary. She makes the top ten list of the highest paid social media influencers for her hard work in modeling.
Kendall has worked as a model for Victoria’s Secret and Estee Lauder.
She posts everything from lifestyle, fashion, cosmetics except her relationships. She keeps her relationships out of social media. However, paparazzis always find a way to bring it to limelight.
Other Top Social Media Influencer Include:
Justin Bieber
Estimated Minimum Price Per Post – $469,820
Taylor Swift
Estimated Minimum Price Per Post – $418,970
Jennifer Lopez
Estimated Minimum Price Per Post – $414,605
Virat Kohli
Estimated Minimum Price Per Post – $390,324
Nicki Minaj
Estimated Minimum Price Per Post – $378,174
Kourtney Kardashian
Estimated Minimum Price Per Post – $353,567
Neymar da Silva
Estimated Minimum Price Per Post – $346,328
Miley Cyrus
Estimated Minimum Price Per Post – $340,346
Katy Perry
Estimated Minimum Price Per Post – $320,669
Kevin Hart
Estimated Minimum Price Per Post – $286,145
The Bottom Line
These are some of the highest-earning social media influencers. They probably make more money posting the on social media than they make in their real careers.
But do not be fooled; they often have teams working on their social media; posts, comments, and all. That means they do not get to keep all the money they make from social media.
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